Research, Connection, Empowerment
that enable brands to thrive
We specialize in comprehensive research and solutions for the Z generation. Our services include focus group studies, surveys, mystery shopping, and social media analysis. We help brands understand and engage effectively with Gen Z consumers, driving exceptional customer experiences and business growth.
Unveiling Gen Z Perspectives
Who we are
We are the Insight Architects, decoding Gen Z's world with data-driven research and transformative strategies.
Harnessing the Power of Knowledge:
Trusted by Global Brands
We are the Gen Z Experts, decoding the world of the Z generation through data-driven research and transformative strategies, empowering brands to authentically connect with the next generation of consumers:
Focus Group Studies
Our focus group studies involve gathering a diverse group of Gen Z participants to engage in in-depth discussions and share their thoughts, opinions, and preferences. Through these studies, we uncover valuable insights into Gen Z's mindset, helping brands understand their target audience and develop tailored strategies that resonate with this generation.
Customer Satisfaction Assessments
We design and administer surveys to capture quantitative data and measure customer satisfaction among Gen Z consumers. By collecting feedback directly from this demographic, brands gain valuable insights into their preferences, expectations, and areas for improvement, enabling them to enhance their offerings and customer experience.
Our mystery shopping programs simulate real-world scenarios where trained evaluators, representing Gen Z consumers, visit physical stores or interact with online platforms to assess the overall customer experience. By providing detailed feedback on factors like product quality, service, and brand perception, we help brands identify areas of improvement and enhance their customer interactions.
POS Audits and Location-Level Insights
Our in-store point-of-sale (POS) audits focus on assessing brand visibility, promotional execution, and customer touchpoints within physical retail environments. Through these audits, brands gain valuable insights into how their products and promotions are showcased, enabling them to optimize their presence, drive sales, and create impactful customer experiences.
Customer Journey Assessment
Customer Experience Measurement
We employ a comprehensive approach to measure the customer experience across various touchpoints, including online interactions, offline engagements, and social media channels. By combining quantitative and qualitative data, we provide brands with actionable insights into how Gen Z consumers perceive their brand, helping them enhance customer satisfaction and loyalty.
Gen Z Insights
Social Media Analysis and Audits
We monitor and analyze Gen Z's behavior, sentiment, and trends on various social media platforms. Through audits, we evaluate brand presence, engagement strategies, and content effectiveness. This enables brands to understand their digital footprint, identify opportunities for improvement, and optimize their social media presence to better connect with Gen Z consumers.
No matter the size or type
We have the expertise to assist you in improving your customer experience, enhancing brand reputation, and driving growth.
Accelerating Market Entry and Driving Product Success
Engaging Gen Z and Driving Brand Success for a Fashion Retailer
Transforming Customer Engagement and Driving Sales Growth
Revolutionizing Customer Experience for a Global Restaurant Chain
Elevating Customer Experience and Brand Reputation
Customer Delight & Brand Excellence for a Health-Tech Startup
As a Gen Z participant in their project, I had a truly remarkable experience with Enstanten. Their inclusive approach, professionalism, and attention to detail were impressive. I highly recommend their services to fellow Gen Z individuals seeking to make a meaningful impact on the development of products and services aligned with our values.